ALEX BRAINHART, Chéf/Founder 🇺🇦

Welcome to the Home of Sweets That Make Your Gut Say ‘Thank You’.

I’ve been cooking most of my meals for decades, but after moving to LA from Kyiv, Ukraine, the fast-paced lifestyle led me to believe that cooking from scratch was too time-consuming and expensive in the US. To save time, I began relying on pre-cut, pre-cooked ingredients and foods with long, complex ingredient lists.

I quickly noticed weight gain, heartburn, and other signs that something wasn’t right. So, I started researching the health topic. It made me admit that many local foods were loaded with excess sugar, ultra-processed ingredients, and stuff that unprepared stomach can't handle. So, I began cooking from scratch, using whole foods and started reading ingredient lists.

I’ve always had a sweet tooth, and after every meal, I’d enjoy a piece of chocolate or candy with my coffee. But when I saw that added sugar was the main ingredient in most sweets, I decided to make my own added sugar/sh*t-free sweets.

That ☝️ was a game-changer. I quickly started noticing progress and, within 5-6 weeks, was able to fix my gut issues and return to MY normal weight. Energy level increased, brain fog disappeared.

Friends also loved my sweets, so I decided to turn it into a Strictly Good business.

We’re talking about high-quality, natural products with a natural shelf life, crafted with gloved hands and packed in unbleached, uncolored paper packaging. We don’t seal our products with plastic sleeves—our sweets are alive, so we let them breathe.

Our ingredient cost alone is higher than most chocolates selling price in traditional retail. To be on those store shelves, we would have to compromise on the quality of ingredients —and that’s just not us.

We’ve chosen a slow, genuine path to provide you with pure products and humane service.

Try It Yourself!

No words can match the experience of your first bite.

Use code WELCOME2PARADISE at checkout to get 20% OFF your first order.

And here’s my promise: If Strictly Good doesn’t meet your expectations, just text me through the chat window in the bottom-right corner of your screen. We will agree a return and I'll issue a 100% refund.

Thank you for your attention.